# Bellabeat-Case-Study

Introduction

The Bellabeat case study: high-tech manufacturer of health-focused products for women.

Scenario

Bellabeat is a successful small company, but they have the potential to become a larger player in the market. The company believes that analyzing smart device fitness data could help unlock new growth opportunities for the company. The project will focus on one of Bellabeat’s product and analyze smart device data to gain insight into how consumers are using their smart devices. The insights discovered will then help guide marketing strategy for the company.

Ask

1. What are some trends in smart device usage?
2. How could these trends apply to Bellabeat customers?
3. How could these trends help influence Bellabeat marketing strategy?

These will help produce a report with the following deliverables:

1. A clear summary of the business task
2. A description of all data sources used
3. Documentation of any cleaning or manipulation of data
4. A summary of data analysis
5. Supporting visualizations and key findings
6. Top high-level content recommendations based on the analysis