docs/content/developers/github-marketplace/customer-experience-best-practices-for-apps.md

title	intro	shortTitle	versions
Customer experience best practices for apps	Guidelines for creating an app that will be easy to use and understand.	Customer experience best practice	[{free-pro-team *}]

If you follow these best practices it will help you to provide a good customer experience.

Customer communication

• Marketing materials for the app should accurately represent the app's behavior.
• Apps should include links to user-facing documentation that describe how to set up and use the app.
• Customers should be able to see what type of plan they have in the billing, profile, or account settings section of the app.
• Customers should be able to install and use your app on both a personal account and an organization account. They should be able to view and manage the app on those accounts separately.

Plan management

{% data reusables.marketplace.marketplace-billing-ui-requirements %}